After listening to
Professor Lambiase’s lecture on women in advertising, I went ahead
and thought about how sexualized females influence my enjoyment of advertising
and commercials. Although it’s great to see beautiful women on advertisements
for certain products, I do believe that some companies or products should
refrain from using women in that manner on their advertisements. For example,
one of the worst ones I came across while researching was an ad for
Pepto-Bismol, a liquid used to help ease one’s digestive system. Despite the
advertisement looking pretty old and maybe being just a joke, it shows a girl’s
bikini-clad bottom next to some of the product. To be honest, I don’t usually
associate attractive women with liquid that can cure an upset stomach.
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| The Pepto-Bismol ad. I have a hard time believing that this ran for an extended period of time. |
Organizations such as PETA and Koman have also started to run ads with
half-naked women, both organizations that shouldn’t need to exploit that side
of advertising to get support.
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| PETA showing a fully naked woman in one of their ads. |
I am not advocating, however, to not use sexualized women in
advertising. I think that many products benefit from sexualized ads, such as
cars, food, and sporting events. Carl’s Jr. runs some of the most memorable
advertisements for a fast food place, showing famous models and actresses eating
their juiciest and messiest burgers in a suggestive fashion. I can almost guarantee
that I have been to Carl’s Jr. more than I would have because of commercials
like this. Many products do benefit from risqué advertisements, but some, such
as Pepto-Bismol, should leave the sex out.
An example of the Carl's Jr. ads that utilize women successfully.
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